The Need for Urea Fertilizer supply is one of the essential factors for the development of the agricultural sector. However, due to the high energy usage and the increasing price of natural gas as the raw material, some of the old urea fertilizer industry was forced to shut down due to the inability to cover the high production cost. The purpose of this study is to analyze the alternative strategy for the urea industry to be more efficient and also produce good quality urea to remain sustainable. This paper will use descriptive analysis based on the Case Study compared to the literature and related references to find the appropriate and well-implemented alternative. Based on the study, several options can be purposed such as retrofitting in ammonia and urea plant mainly in syn-loop and high-pressure section, and by optimizing the feed ratio and process condition.